The avenue used to be called “Cadde-i Kebir” (Grand Avenue) and hosted many ethnic communities of the Ottoman Empire. It was both the most popular shopping destination for foreigners as well as the heart of entertainment of Istanbul. This colourful atmosphere was carried on to the Republican Turkey of today and is the first destination for every tourist visiting İstanbul.
The avenue is 1400 meters long and it offers numerous alternatives for those who visit the area at night with its countless pubs, restaurants and bars. The avenue is totally pedestrianized and one of the best sights on it is the Nostalgic Tram, the symbol of the district. When the avenue was pedestrianized at the end of the 1990s, the tram network was reinstalled and it has been serving Taksim Square to Tünel since then.